The Next Goal: Improving Chat Bot and SMS User Experience

Oct 20, 2016

Now that chat bots and SMS interfaces are maturing, the focus among industry players and their customers is enhancing user experience (UX). Thankfully, improving UX in these communication mediums is far easier and more flexible …

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Smartphone Addiction and How Retailers are Leveraging It for Profit

Oct 6, 2016

Cell phones and smartphones are so ubiquitous in today’s society, we often forget that just a couple decades ago we lived in a world where very few mobile devices existed. Somehow, in just 10 …

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SMS vs. Apps: Which Makes the Most Sense for Your Business?

Sep 29, 2016

Any serious business obviously needs a mobile strategy these days. But the tricky part for many firms is choosing which mediums to use.
Between PPC advertising, email, mobile apps, and SMS, it can be …

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SMS Research Shows What Customers Want from Retailers

Sep 15, 2016

SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …

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Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

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