SMS vs. Apps: Which Makes the Most Sense for Your Business?

Sep 29, 2016

Any serious business obviously needs a mobile strategy these days. But the tricky part for many firms is choosing which mediums to use.
Between PPC advertising, email, mobile apps, and SMS, it can be …

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SMS Research Shows What Customers Want from Retailers

Sep 15, 2016

SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …

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Here’s Why You Need a Defined Mobile Engagement Strategy

Sep 8, 2016

If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …

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How Retailers Can Learn to Communicate on the Customer’s Terms

Aug 11, 2016

For retailers, communicating with customers plays a key role in driving them to action. However, the unfortunate reality is that many brands are selfish when it comes to communication. They take a “me-first” approach …

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Tips and Best Practices for Using SMS During High Travel Season

Aug 4, 2016

We’re currently in the midst of summer, and the travel and tourism industries are kicking into high gear. This makes it the perfect time to take a look at how travelers communicate and use their …

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